this was chl's response to an increasing lack of creative motivation amongst gen-z as a result of the pandemic. the goal was to invoke creative inspiration whilst authentically connecting our audience to spotify.
we came up with #firesidewithspotify, a digital creative space designed for our audience to creatively collaborate, inspire, and learn from industry leaders at Spotify through a 'fireside chat'.
tweets with hashtag
chl x warwick
chl's response to the lack of 'creative culture' available at warwick university to the detriment of its aspiring creative students.
we hosted a first-of-its-kind integrated experience at the university, to give students a taste of the creative world. it featured 3 panel talks, creative mixer sessions and 15 different panellists representing Amazon, Universal Music Group, Y&R London etc.
the event attracted about 200 students from within and around the area, went on to win awards and copped a few press spots.
thisday nigeria reached out to increase their reach amongst Nigeria's 18-34 demographic. the goal was to bridge the knowledge gaps between younger generations and our parents. where do young nigerians & their parents not see eye to eye and how can we address this?
we then curated a content-marketing campaign: a series of editorial articles called #fromthemillennials, addressing issues that nigerian youths face that their parents might previously be oblivious to.
articles were based on the responses to our tweet
'young nigerians, what is the one thing you wish your parents understood?'.
and were grouped into topics according to the most popular issues raised. we were able to generating online & offline conversation on topics previously tabooed in nigeria eg sexism, mental health etc.
increase in audience readership